Speakers Packet

Dear Seminar & workshop planner,

As you prepare your schedule, you’ll want to include a session focused on social media, QR Tags and Internet marketing―the hottest topics in business today.

For most industries, the competitive climate is so fierce that it’s not longer a luxury to have a web presence; it’s a necessity. And sadly, many business professionals still don’t know where to turn for smart, profit-producing web and marketing advice. In many cases, they go with the least expensive vendor and end up with dreadful results.

You can help your conference or show attendees avoid this mistake―and they’ll be grateful to you.

When we present our Internet marketing seminars and workshops at your event, you’ll be providing an educational forum that shows your attendees, finally, how to create websites and marketing campaigns that will reflect well on their brands, delight their customers, and most importantly, drive sales. Each session give them easy to follow, step-by-step strategies and techniques needed for online success.

Just imagine how excited your attendees will be when they walk out of that session, armed with an understanding of how to plan, launch and market a profitable website, along with a clear strategy of how to really profit from social media. It will make a huge difference to them, they’ll consider your conference or show a success, and they’ll eagerly return again for the next event!

Seminar leader C S Wurzberger is an accomplished Internet marketing strategist, web site usability expert, plus the founder of www.ZooMarketingTools.com and  www.aTriptotheZoo.com. She has extensive experience and training in managing all aspects of web development and Internet marketing for small to mid size businesses, and she has personally assisted hundreds of businesses worldwide build and market profitable, successful websites that rank high in the search engines.

Her true passion is teaching and sharing information. And C S is an in-demand web educator.

C S shares her real-world expertise with a variety of business organizations devoted to small-business success, including SCORE® Counselors to America’s Businesses, several professional organizations including Center for Women and Enterprise, Boston, national gift shows across the country, including the National Stationery show, NYC, Boston Gift Show, Halloween & Costume show, Chicago, Transworld’s Variety and Gift Show, Saint Louis, MO and educational institutions such as Simmons school of Management, Boston and MBA instructor for Interise, Boston.

Seminars and Workshops

(Each session can be delivered in 1-3 hours and provides live case studies from members in the audience.)

5 Steps to a High Performing Website

If you have an under performing site, you know you can’t ignore it. It’s time to profit from a site that works. This seminar will introduce you to a complete step-by-step process that ensures you have a dynamic, user-friendly website that will reflect well on your brand, delight customers, and most importantly drive sales.

This session will show you:

• How to immediately reach the people who are most willing to buy from you.
• The right design elements to ensure your site is user-friendly and your viewers can easily find what they are looking for and not get frustrated with your site and leave.
• How to keep viewers engaged so they stay on your site longer, have a better experience and buy more.

Getting More Traffic to your Site

Did you know that 88% of all Internet users rely on search engines (such as Google) to find what they’re looking for. Learn how to drive more traffic to your site and truly get a website listed in the search engines plus, how to create a powerful profit plan.

This session will show you:

• How to create an online Search Engine marketing plan
• The 9 steps to finding the most profitable keywords
• How to incorporate the latest search engine strategies into your site

Social Media: A Fun Way to Find More Customers

There are thousands of companies worldwide growing their businesses with social media. Get ready to join them.

This session will show you:

• How to set up your social media sites (LinkedIn, Facebook, YouTube and Twitter)
• How to build a social media plan that takes only 30 minutes per day to manage
• Plus, examples of do’s and don’ts

3 Ways to Help Customers Buy from You:

The attendee’s website is as important as their business storefront, their best sales representative, the quality and reputation of their products, and their company’s brand. The fact is, if a site’s not user-friendly; if views can’t find what they’re looking for; there’s no point in having it! The attendees will learn how to avoid and correct these problems.

This session will show you:

• Site design (functional design) that actually WORKS as the site’s friendly tour guide for visitors.
• The graphic design (look and feel) elements that will enhance the brand and boost profits
• How value-driven content will make the products and services irresistible to customers.
• How the most profitable sites balance all three aspects.

4 Steps to Improve your Online Holiday Sales

For the past three years Internet sales have grown 20-31% even with a tough economy. Session attendees will learn the techniques they can apply now to sell more products online during peak buying seasons. . .and watch their profits grow.

This session will show you:

• How to attract more buying customers searching for the perfect holiday gifts.
• How to ensure the site is buyer-friendly.
• How to choose the best selling products

Workshop

(This workshop is a 2 part series of 3 hours each and provides live case studies from members in the audience.)

Attract more customers and profits with Social Media, Search Engine Optimization and a High Performing Website. (Two part series)

There are thousands of companies worldwide growing their businesses with social media, search engine marketing and other effective strategies. We understand that today’s overwhelming marketing choices―particularly online―are simply becoming too cumbersome to follow. 

If you’re responsible for marketing your business, you’ll want to attend this 2 part series and discover how to:

• Increase your Facebook and Twitter followers
• Develop a high performing website
• Use QR Tags to boost your sales

Along with:

• How to immediately reach the people who are most willing to buy from you.
• How to keep viewers engaged so they stay on your website longer, have a better experience and buy more.
• What 9 steps to follow so you truly find the most profitable keywords.
• How to set up your social media sites. (LinkedIn, Facebook, YouTube and Twitter)
• How to build a marketing strategy that takes only 30 minutes per day to manage, Really!

These two workshops will provide you with an easy to follow plan that ensures you find more customers and profits. It is presented by C S Wurzberger, Internet marketing strategist who has worked with hundreds of small-to-medium sized businesses from around the world.

Custom sessions can always be created to address specific web trends for your specific industry, along with your attendee’s needs.

Call us with your questions or to book one of our seminars or workshops for your upcoming event―we’re currently booking for the 2012 season. You can reach us at 802-258-8046 or email us at info@aTriptotheZoo.com.

We look forward to hearing from  you soon.

Enjoy your day,

C S Wurzberger, Internet Marketing Strategist, Seminar Leader and Author. www.ZooMarketingTools.com is a division of www.aTriptotheZoo.com, Inc.

 

 

“It is indeed rare to find a presenter who is an expert in her field, can hold her audience in thrall from beginning to end, and make everyone from the novice to geek feel that she has personalized her talk just for them. C S is one of those rare gems in the world of website lore.” (Tom Bachman, SCORE® Counselor, Portland, ME)