Zoo Marketing Tools

Do you really need a Webmaster?

C S Wurzberger — Thu, 05 Apr 2012 07:39:25 +0000

So Who’s Who in Website Development?

To ensure your best chance at online success, you need to find the best people you can afford; people who have experience in creating profit-generating websites.

As with any professional service, you get what you pay for. We are here to help you find a great team of web professionals so your site’s new pages or updates will be done right THE FIRST TIME and launched sooner than if you go with an inexperienced team.

Webmaster — This technically-gifted website administrator is responsible for:

Maintaining a site
Keeping it up-to-date with fresh content and new pictures
Testing links to ensure the site pages are connected properly
Helping to build the site
Creating and updating pages

Next post we’ll look at the E-commerce Specialist. Until then, GO WILD with your marketing and attract more customers, C S Wurzberger, Ecological Marketing Consultant with www.ZooMarketingTools.com and Founder/CEO www.aTriptotheZoo.com.

What does a Web-SEO Content Writer do?

C S Wurzberger — Wed, 04 Apr 2012 07:36:08 +0000

So Who’s Who in Website Development?

To ensure your best chance at online success, you need to find the best people you can afford; people who have experience in creating profit-generating websites.

Web-SEO Content Writer — This professional is a Certified SEO Copywriter or advanced marketing copywriter who:

Has expertise in writing online sales copy and has written dozens of successful sites
Understands usability and the user experience
Understands how to research and weave in relevant keyphrases in an ethical manner
Writes to capture your prospects’ attention quickly with clear, persuasive sales copy
Writes benefit messages that are customer-focused
Writes clear calls-to-action that drive responses
Ensures that your company’s unique offerings stand out immediately
Writes all the SEO meta tags (explained in Chapters 4 and 6)
Knows how to write for web pages, enewsletters, landing pages, blog posts, emails and other ongoing content marketing strategies

This role is different from a technical SEO Expert. Please see below.

Next post we’ll look at the Webmaster. Until then, GO WILD with your marketing and attract more customers, C S Wurzberger, Ecological Marketing Consultant with www.ZooMarketingTools.com and Founder/CEO www.aTriptotheZoo.com.

What does an Information Architect do?

C S Wurzberger — Mon, 02 Apr 2012 07:30:54 +0000

So Who’s Who in Website Development?

To ensure your best chance at online success, you need to find the best people you can afford; people who have experience in creating profit-generating websites.

Information Architect — This professional content planner:

Understands “the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability”*
Translates your various information sections into a logical flow
Maps out where information will be located on each page
Provides wireframe documents that clearly indicate the navigation, content sections and links

*Information Architecture Institute definition.

Next post we’ll look at the Web-SEO Content Writer. Until then, GO WILD with your marketing and attract more customers, C S Wurzberger, Ecological Marketing Consultant with www.ZooMarketingTools.com and Founder/CEO www.aTriptotheZoo.com.

What does the Web Developer/Programmer do?

C S Wurzberger — Sun, 01 Apr 2012 23:29:57 +0000

So Who’s Who in Website Development?

To ensure your best chance at online success, you need to find the best people you can afford; people who have experience in creating profit-generating websites.

Web Developer/Programmer — This advanced web designer:

Analyzes your site elements and needs and develops a plan for maximum functionality
Creates your site map and page “wireframe” outlines (working with others)
Oversees the programming and testing of your site
Merges the graphic design and coding to create the actual site
Writes custom code when needed
Tests the site’s functionality in all browser versions and types

Next post we’ll look at the Information Architect. Until then, GO WILD with your marketing and attract more customers, C S Wurzberger, Ecological Marketing Consultant with www.ZooMarketingTools.com and Founder/CEO www.aTriptotheZoo.com.

What does a web designer do?

C S Wurzberger — Tue, 20 Mar 2012 09:32:12 +0000

To ensure your best chance at online success, you need to find the best people you can afford; people who have experience in creating profit-generating websites.

Web Designer — This professional is a graphic artist who designs the look and feel of your site, using web design expertise and skills to:

Create appropriate visuals to support the functions and readability of your site
Create page layouts that support usability
Choose user-friendly colors, fonts and images
Apply your brand to the website design
Place all text and graphic elements in a user-friendly manner, guiding users to the information they need

Next post we’ll look at the Web Developer/Programmer. Until then, GO WILD with your marketing and attract more customers, C S Wurzberger, Ecological Marketing Consultant with www.ZooMarketingTools.com and Founder/CEO www.aTriptotheZoo.com.

So Who’s Who in Website Development?

C S Wurzberger — Mon, 19 Mar 2012 18:40:21 +0000

To ensure your best chance at online success, you need to find the best people you can afford; people who have experience in creating profit-generating websites.

Over the next few posts we’ll be looking at each role.

Project Manager — This is your trusted liaison for the entire web team and the person who:

Directs the building of the website project
Meets with the client (you) to outline goals, objectives and tasks
Presents the project proposal and Site Requirements Document
Establishes the web team’s “To-Do” list and timeline
Keeps everyone on the web team informed and on schedule
Reviews progress with you
Manages the team’s roles, responsibilities and ability to meet deadlines
Is a task master with attention to detail

Next post we’ll look at the Web Designer. Until then. GO WILD with your marketing and attract more customers, C S Wurzberger, Ecological Marketing Consultant with www.ZooMarketingTools.com and Founder/CEO www.aTriptotheZoo.com.

A Web team you can trust

C S Wurzberger — Mon, 27 Feb 2012 14:41:58 +0000

Find the team you can trust to create your high-quality, profitable site.

As we’ve mentioned before, creating a successful business Web site is a job for the pros.

Would you let your nephew Johnny or a high-school neighbor do your taxes or negotiate the sale of your home? Or would you let a lifelong New York City resident guide you through an African jungle safari?

“No way!” you say. Then why trust your Web site investment to a novice?

To ensure your best chance at online success, you need to find the best people you can afford; people who have experience in creating profit-generating Web sites.

As with any professional service, you get what you pay for. If you do all your homework (by following this guide), and you find a great team of Web professionals, your site will be done right THE FIRST TIME and launched sooner than if you go with an inexperienced team.

So Who’s Who in Web site development?

Project manager
Web designer
Web developer-programmer
Information architect
Web content writer
Webmaster
E-commerce specialist
Usability expert
Search engine optimization expert
Photographer
Social media manager

Over the next few posts we will be discussing the roles each one of these people will play. Enjoy your day. C S Wurzberger, Founder/CEO www.aTriptotheZoo.com and www.ZooMarketingTools.com

C S Wurzberger — Fri, 24 Feb 2012 20:57:05 +0000

Finally — a hands-on marketing field guide designed specifically for zoos, aquariums, nature centers and other animal-related destinations and suppliers.

Wildly Profitable Marketing provides specific How-To tips about getting the attention of more visitors, tourists, educators, the business community, the media, sponsors and other audiences.

In short, it shows you what to do today to promote your business or organization (and why), what you can do yourself, and how to hire great people to help you. Coming in April 2012.

Your Call to Action

C S Wurzberger — Mon, 20 Feb 2012 17:38:17 +0000

For the past few posts we have been talking about how to enhance your site’s content in order to attract more sales. This is the last and final step. In the marketing world it is called a “Call to Action”. This is where you ask your shopper to do something; buy now, call now, email now.

Here is step 7. Make it very easy for customers to buy from you and contact you.

This one can be the simplest to do. Make sure your site includes ample invitations to “order now.” Then make the ordering process as simple as possible, with as few clicks and fill-ins as possible. A five-step ordering process just isn’t the best for your customers. Try to make it a two- or three-step process at the most.

Finally, if you’re trying to generate sales leads on your site, give customers an easy reason and method for signing up. Use a simple sign-up box on the home page, so people won’t have to click several times. And be sure to collect the information you need for successful follow-up!

The bottom line is after people view your Web site, you want them to take action. How many sales per week does your site generate?

Next post we will talk about how to find the best Web team. Enjoy your week, C S Wurzberger, Founder/CEO www.aTriptotheZoo.com and www.ZooMarketingTools.com

Overwhelmed by all the Marketing Choices?

C S Wurzberger — Mon, 20 Feb 2012 17:17:19 +0000

Facebook, Twitter, Google+, Search Engine Optimization, Mobile Marketing, Website Usability, PPC, Video Marketing, Pinterest and so many more.

STOP struggling on your own, STOP spending your valuable time on tactics that don’t work and STOP wasting countless hours searching the Internet for information.

There REALLY is an easier way. Join a SMALL GROUP COACHING program. Master Facebook, LinkedIn, Google+ and find all the customers you want and more.