Zoo Marketing Tools

For the past few posts we have been talking about how to enhance your site’s content in order to attract more sales. This is the last and final step. In the marketing world it is called a “Call to Action”. This is where you ask your shopper to do something; buy now, call now, email now.

Here is step 7. Make it very easy for customers to buy from you and contact you.

This one can be the simplest to do. Make sure your site includes ample invitations to “order now.” Then make the ordering process as simple as possible, with as few clicks and fill-ins as possible. A five-step ordering process just isn’t the best for your customers. Try to make it a two- or three-step process at the most.

Finally, if you’re trying to generate sales leads on your site, give customers an easy reason and method for signing up. Use a simple sign-up box on the home page, so people won’t have to click several times. And be sure to collect the information you need for successful follow-up!

The bottom line is after people view your Web site, you want them to take action. How many sales per week does your site generate?

Next post we will talk about how to find the best Web team. Enjoy your week, C S Wurzberger, Founder/CEO www.aTriptotheZoo.com and www.ZooMarketingTools.com

After you’ve made your promise and explained how you can solve your prospects needs, add some sources of credibility to back it up, such as a photograph of you and your employees, your years of experience in the field, a personal story about why you developed the business, product or service, statistics or graphics that demonstrate how your product performs, and a long list of satisfied customers—with testimonials and photos of them.

Customer testimonials are a form of “social proof” that can be very powerful toward building credibility. When your prospects see how other people have benefited from your products, they’ll be able to envision themselves enjoying the same benefits.

Testimonials must be real and believable. Keep them short, include specific benefits or results your business provided them, and include full names, locations, and even photographs whenever possible.

Next post we will talk about Step 7: Make it easy for customers to buy from you and contact you. Enjoy your Week, C S Wurzberger, Founder/CEO www.aTriptotheZoo.com & www.ZooMarketingTools.com

Again, your prospects are looking for solutions to their needs or problems. Make sure your very first message demonstrates that you understand their problem and can solve it better than anyone else. Or, that you offer them a clear benefit or promise they’ll be interested in.

Here’s an example of a home page headline that offers a big promise or benefit to the target prospect.

Pet Copy Writer.com. Reach more prospects for your pet or vet …

“Welcome” is not a headline!

“Welcome to our site” does not give your prospects any information about what you can do to help them. “Choose from the world’s largest selection of stylish light-filtering window shades” is a much more beneficial promise for the prospect.

Another good example is: “Earn free travel today” recently seen on a travel bargain site. Well, that’s a direct benefit that’s targeted to the customer. What visitor to a travel bargain site doesn’t want to earn free travel?

So let’s say this out loud together, right now: “Goodbye, Welcome headline! Hello, profit-generating headline!”

Next post, I’ll cover step 5 Remember that people buy product benefits, not features. Until then, enjoy your week, C S Wurzberger